stripe.com

Secure connection working.

Plain HTTP requests are redirected to the secure version.

All resources load securely.

Certificate valid for another 87 days (expires 2026-11-12).

Negotiated TLSv1.3.

HSTS is set.

Content Security Policy is set.

MIME sniffing protection is set.

Clickjacking protection is set.

Referrer policy is set.

No MTA-STS policy, so mail to you can be delivered unencrypted if an attacker strips TLS.

Publish an MTA-STS policy and the _mta-sts TXT record.

No TLS-RPT record, so delivery-encryption failures go unreported.

Publish a _smtp._tls TXT record with a reporting address.

No BIMI record. With DMARC at enforcement you could display your logo next to your messages in Gmail and Apple Mail.

Once DMARC is at quarantine or reject, publish a BIMI record with an SVG logo.

DKIM keys published on selector(s): google, s1, s2, mandrill.

5 mail server(s) configured.

Ends in ~all (soft fail) — the usual safe setting.

The record forces about 3 DNS lookups. Comfortably within the limit of 10.

Aggregate reports are being sent to a reporting address.

One SPF record, as required.

DMARC policy is p=reject.

75 external script file(s) on the homepage. Each one is a separate request that can block rendering.

Remove unused third-party tags and combine what remains.

73 of 545 image(s) provide a srcset. Without one, a phone downloads the full desktop image and then scales it down — paying for pixels it never shows.

Add srcset and sizes so each device downloads an appropriate image.

Served with gzip compression.

Median response across 12 page(s) was 746 ms.

Homepage HTML is 666 KB.

30 of 31 images declare dimensions.

Pages may be cached by browsers and CDNs.

All 104 image(s) are JPEG or PNG, with no WebP or AVIF alternative. WebP is typically 25-35% smaller at the same quality and is supported by every current browser — on image-led pages this is usually the single largest saving available, and images are what Largest Contentful Paint measures.

30 of 31 images use lazy loading.

No XML sitemap. Google has to discover your pages by following links, which means deeper pages may never be crawled.

0 URLs

Publish sitemap.xml and reference it from robots.txt.

No BreadcrumbList markup. Google replaces the raw URL in your listing with a readable breadcrumb trail when this is present, which is more legible and measurably more clickable — and it is one of the cheapest rich results to earn.

Add BreadcrumbList JSON-LD to every page below the homepage.

No /llms.txt. It is a short, plain-text map of what a site is and which pages matter — a convention some assistants read to decide what to quote, and cheap to publish. It is not yet a standard anyone is obliged to honour, so treat it as a low-cost bet rather than a requirement.

Publish /llms.txt: a heading, one paragraph describing the business, and a linked list of your most important pages.

Homepage is open to indexing.

Mobile viewport is declared.

Title is 54 characters.

Description is 148 characters.

Canonical points at this page.

Structured data found: ContactPoint, ImageObject, Organization, Person, Place, PostalAddress, WebSite.

robots.txt present and open to search engines.

Every canonical points at a page that is allowed to be indexed.

Every hreflang reference is reciprocated by the page it names.

Canonical targets all return 200.

All structured data blocks are valid JSON.

No page relies on a directive Google is blocked from reading.

Every hreflang value is a valid language or language-region code.

Every marked-up entity carries the properties Google requires.

10 of 11 crawled page(s) (91%) can actually be indexed.

Every page with hreflang annotations includes itself.

Every hreflang target is a live, indexable page.

Identified as Organization, Person.

No canonical points at a page that then canonicals somewhere else.

All structured data is present in the HTML the server sends.

Every major assistant is allowed to read and cite these pages.

Every crawled page sits within four levels of the homepage (deepest: 4).

5 Open Graph tags found.

An x-default version is declared for visitors whose language matches none of your versions.

URLs use lowercase, hyphenated, extension-free paths.

0 of 12 crawled URLs carry query parameters other than tracking tags.

Language attribute present.

WebSite markup is present.

5 twitter: tag(s) found.

109 structured data object(s) across 12 page(s): Article, ContactPoint, ImageObject, NewsArticle, Organization, Person, Place, PostalAddress, WebSite.

No model-training crawler is blocked, so this content may be used to train future models. This is a business decision rather than an SEO one, and it is separate from being cited in answers: refusing training does not remove you from AI results, and allowing it does not put you in them.

75 link(s) appear on nearly every page — the site-wide navigation, which is where most internal authority is allocated. 6 of them point at legal, account or administrative pages, and 2 of those sit among the eight best-linked pages on the site — level with, or above, the pages you sell from. Nobody decides this: a crawler counts every footer link as an endorsement repeated on every page, while visitors ignore footers. Those pages must exist and should not be among the best-linked things you publish.

stripe.com/ie/pricing  0.1%
stripe.com/ie/contact/sales  0.1%
stripe.com/ie/enterprise  0.1%
stripe.com/ie/professional-services  0.1%
stripe.com/ie/partners  0.1%
stripe.com/ie/support-plans  0.1%
stripe.com/ie/startups  0.1%
stripe.com/ie/atlas  0.1%

1 pair(s) of pages appear to cover the same subject, judged from their titles and headings. Two pages competing for one query split the links and relevance that should accumulate on one, and Google alternates between them — so neither settles into a stable position. Confirm against Search Console, which shows exactly which page it chooses.

Stripe | Financial Infrastructure to Grow Your Revenue
   https://stripe.com/ie
   https://stripe.com/ie

Decide which page owns the subject. Merge the weaker one into it and redirect, or narrow each to a genuinely different question.

2 pages share 1 duplicated meta description(s). A description is the advert for that specific page; repeating one across a site means Google usually discards it and writes its own from the page text, so you lose control of what searchers read before deciding whether to click.

Stripe is a financial services platform that helps all types of businesses accept payments…
   used on 2 pages

Write one description per page, describing what is on that page.

1 of 12 crawled pages declare a date; the most recent is 2023-05-03 — about 40 months ago. Nothing on the site appears to have been updated since. For most topics Google prefers a recently maintained page over an older one of equal quality, and visitors read a stale date as a sign the business may not still be active.

most recent declared date: 2023-05-03; 8% of pages carry one

Review and update the most important pages, and publish dateModified so the update is visible.

Median reading ease is 44.4 — difficult. 4 page(s) score below 40, which is the range of academic and legal writing. That is correct for a terms page and costly on anything meant to sell, because the reader who bounces was the one who arrived.

  31.4 (difficult)  https://stripe.com/ie/support-plans
  36.0 (difficult)  https://stripe.com/ie/industries/public-sector
  36.1 (difficult)  https://stripe.com/ie/newsroom/news/stripe-and-uber
  36.4 (difficult)  https://stripe.com/ie/guides/introduction-to-risk-management
  44.4 (difficult)  https://stripe.com/ie

Shorter sentences and plainer words in the pages that convert. Legal pages can stay as they are.

12 of 12 pages do not have exactly one H1 heading.

Use a single H1 per page stating what the page is about.

No publisher in your structured data. It ties each page back to the organisation that stands behind it, which is what carries trust from your brand to an individual article.

Add a publisher property naming your Organization, with its logo.

Across 11 page(s), the median page is 52% its own content and the rest navigation, footer and legal text.

All 11 crawled pages are reachable by internal links.

All 12 crawled pages carry substantial content.

0 of 12 crawled pages have no meta description.

8 of 545 images across the crawl have no alt attribute. Alt text is how search engines read images and how screen readers describe them.

Every crawled page carries at least three internal links, so navigation is consistently rendered.

No two crawled pages share substantially the same text.

All 12 crawled pages returned successfully.

No page answers 200 while telling the visitor nothing was found.

Every page's body covers the subject its title and heading announce.

Authorship is declared.

76 of 3618 internal link(s) use text like 'click here' or no text at all.

Every crawled page is linked from at least one other page.

No phrase dominates a page's text.

An about or contact page is linked.

No multi-step redirects found.

Every crawled page links onward.

Pages receive 6.6 internal links on average across the crawl, with no single page absorbing most of them.

Internal links concentrate authority on the pages below, in order. This is the site's own ranking of itself, derived from how it links — read it against what the business actually sells, because search engines read it the same way. Only the crawled sample is modelled, so this describes the navigation rather than every page.

The terms that distinguish each page from the others on this site — not the most frequent words, but the ones this page uses and the others do not. Read them as what a search engine would take the page to be about, and check that it matches what it is for.

DNSSEC is not enabled, so DNS answers for your domain can't be cryptographically verified.

Enable DNSSEC at your DNS provider.

4 nameserver(s) configured.

Checked 0 subdomain(s); none point at a cloud service that has released them.

No filter, session or calendar URLs that would generate an unbounded space were found.

Every page was reached directly or in a single hop.

0 of 12 URL(s) followed during this crawl returned a redirect or an error (0%).

Your certificate covers only your own domain.

0 internal link(s) are marked nofollow.

CAA record present.

No version numbers advertised in response headers.

Served from AS16509 (AMAZON-02 - Amazon.com, Inc.), announced in 198.137.150.0/24 — a block of 256 addresses.

12 page(s) were examined, chosen to cover 11 of the 85 distinct page templates found across 12 known URLs. Pages are sampled by template rather than in sitemap order, because the first pages of a sitemap are usually all the same kind — a sample of one template would describe that template rather than the site. Findings below therefore apply to the templates listed, and a fault in a template is normally a fault on every page built from it.

4 JavaScript error(s) fire when the page loads. Broken scripts commonly break booking forms, menus and tracking without anything looking wrong.

[JavaScript Error: "Content-Security-Policy: The page’s settings blocked an inline script (script-src-elem) from being executed because it violates the following directive: “script-src https://b.stripecdn.com https://js.
[JavaScript Error: "Content-Security-Policy: The page’s settings blocked an inline script (script-src-elem) from being executed because it violates the following directive: “script-src https://b.stripecdn.com https://js.
[JavaScript Error: "Content-Security-Policy: The page’s settings blocked an inline script (script-src-elem) from being executed because it violates the following directive: “script-src 'self'”. Consider using a hash ('sh
[JavaScript Error: "Content-Security-Policy: The page’s settings blocked an inline script (script-src-elem) from being executed because it violates the following directive: “script-src 'self'”. Consider using a hash ('sh

Open your browser's console on the live site and fix what it reports.

2 resource(s) failed to load. Missing images and stylesheets are visible to customers; missing scripts break features.

https://q.stripe.com/csp-report (failed)
https://q.stripe.com/csp-report (failed)

Fix or remove these URLs.

166 of 185 tappable element(s) are smaller than 48x48 pixels, and 82 sit closer than 8 pixels to a neighbour. On a phone that means links and buttons that are hard to hit without zooming, and mis-taps on a checkout or contact button cost conversions directly.

Stripe homepage (60x25)
Toggle navigation menu (40x40)
Get started (358x44)
Sign up with Google (358x44)
A (142x34)

Give tappable elements at least 48x48 CSS pixels and 8 pixels of spacing — usually padding on the link rather than a bigger font.

31 of 289 text block(s) render below 12px on a mobile viewport. Text that small forces pinch-zooming, which is the single most common reason a visitor leaves a page on a phone before reading it.

Set body text to at least 16px, and never below 12px.

The page made 110 network requests to load. Each is a round trip, and on mobile data they add up quickly.

Remove unused third-party tags, and combine or lazy-load the rest.

The served HTML contains 1915 words and the rendered page 2124 — the content is present before JavaScript runs.

What the server sends a phone matches what it sends a desktop browser.

Measured 1.6s on a simulated phone viewport. Google's threshold for 'good' is 2.5s.

181 links in the served HTML, 186 after rendering — navigation is discoverable.

Cumulative Layout Shift measured at 0.000 (good is 0.1 or less).

The page fits the mobile viewport with no sideways scrolling.

0 long JavaScript task(s) blocked the main thread while loading.